Kinótico: From Podcast to Online-Media Powerhouse

The Journey from Podcast to Online-Media Dominance: A Kinótico Case Study


Kinótico is a popular podcast managed by David Martos, a well-known journalist who contributes to Onda Cero, a leading media company in Spain. Kinótico is the thought-leader in the spanish media industry and has gained a loyal following due to their insightful commentary and engaging content. Despite their success, they realized that in order to grow their audience and remain competitive, they needed to upgrade their podcast to a full-blown online-media website. They contacted our software consultancy to help them develop this website.

Company Type
Online Media
Business model
Spain and LATAM


Kinótico faced several challenges in creating this website. Firstly, they had a limited budget to work with. Additionally, they wanted a highly customizable visual aspect that would allow them to differentiate themselves from their competitors. Finally, they needed to implement a mixed subscription model that combined free and paid articles, while also achieving a competitive page in terms of performance and SEO.

We were tasked with developing a low-budget communication medium that could meet Kinótico's needs and provide them with a competitive edge in the crowded online-media landscape.


To address these challenges, our team leveraged a variety of tools and technologies. We used Stripe and Sanity to save costs and create a flexible headless CMS that allowed for maximum customization. Stripe was used to externalize the costs of implementing a payment gateway, and we utilized serverless providers like Vercel and high-performance frameworks like Next.js to achieve a competitive page in terms of performance and SEO.

Additionally, we implemented SEO optimization techniques such as meta tags, json+ld, and open graph to improve search engine rankings and increase visibility.

The headless CMS we created for Kinótico was highly customizable and easy to use. This allowed them to easily manage their content and maintain their brand identity. We also incorporated a mixed subscription model that allowed Kinótico to offer both free and paid articles to their subscribers.


The final solution delivered a highly performant and customizable communication medium that met Kinótico's needs. The website scored very high on Lighthouse, especially in the SEO section, and the subscriber base and purchased articles have been increasing day by day. Additionally, the headless CMS we created allows Kinótico to easily manage and customize their content.

Since the launch of the new website, Kinótico has seen significant growth in their audience and engagement levels. They have been able to effectively differentiate themselves in the crowded online-media landscape and maintain a competitive edge.

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Our software consultancy was able to help Kinótico create a communication medium that not only met their budgetary constraints, but also provided them with a competitive edge in terms of performance, SEO, and customization. We were able to leverage a range of tools and technologies to deliver a solution that exceeded their expectations and helped them grow their audience and engagement levels. If you're looking to maximize your online-media investment, our consultancy can provide the expertise and services you need to succeed.